The towering giants of advertising over the SDCC

There is an aspect of advertising that may add a surreal atmosphere to a grand event, especially the San Diego Comic-Con. With this big crazy thing I go to when a pandemic is not overwhelming, I expect the the crazy hands of big production studios to hype (and overhype) new TV shows and movies. Afterall, the SDCC gathers a ridiculous amount of attention as over 100,000 attend, and exponentially more gather to the connected outside events spread throughout the downtown San Diego area.

The most noticeable is the ridiculous display on surrounding hotels, turning them into ridiculous oversized billboards. Does it work? I wonder if they do, given the probable high costs. But advertising can be an art too.

Here are some noticeable adds that I think worked for their purpose in San Diego during the SDCC, catering to some very distinct audience. I personally welcome the return of Beavis and Butthead, curious about Severance, will give any animated work a chance, and always take in new Star Trek for better or worse.

Also closely related, love the nearby weird giant statues of Ozzy Osborne and a robot Cookie Monster from Sesame Street. It’s a visual you can only get at this San Diego Comic Con.

Very noticeable overall, and mission accomplished!

– Orion T

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